How to do business – at a music festival

Invest in Odense cases, Data Center

Invest in Odense visited the Tinderbox Festival with 75 VIP’s to do business and listen to music.

The Tinderbox Festival is a clear symbol of the transformation happening in the City of Odense. 3 days of live music with great international and national bands. In June 2017 the festival took place for the third time. More than 40,000 people came to listen to bands like Kings of Leon, Pet Shop Boys, Run DMC, The Killers, Martin Garrix, Lukas Graham and MØ.LufthavnBrunch

Among them was a delegation invited by Invest in Odense. 75 decision makers from robot, drones and health tech companies, together with investors and Invest in Odense, spent two days visiting the national drone test center, UAS Denmark, at Hans Christian Andersen Airport and the market leader within collaborative robots, Universal Robots. The delegation was also inspired by Facebook – building a new data center in Odense – who made a presentation of the new challenges in consumer behavior. Lastly the Mayor of Odense, Peter Rahbæk Juel, spoke about the new developments in the city.

But the most important thing was that the 75 business people got the chance to get connected with each other. A lot of business opportunities were discussed and many new business relations were established. Although not a traditional business setting Tinderbox turned out to be an ideal venue for doing business. The casual atmosphere with UR_armmusic and “hygge” invited the participants to interact at a more direct and personal level. And that opened up for new business relations.Dronops

Hanne Hansen-Nord, Key Account Manager at NewIcon, participated. Her reaction was: “It was of course fun that part of the event took place at Tinderbox, which I enjoyed – but most important to me was the relevance of the professional content. I can say with good conscience that the days had great professional relevance for me and that the formal/informal networking gave good opportunities to find business partners, meet people across industries and connect through common interests”.

Michael Goodsite, Professor and Vice-Dean for Research at University of Southern Denmark, also met with relevant people: “My participation has resulted in several specific follow-up points – including a meeting with a company tomorrow and many other useful meetings. There were so many interesting people to follow-up with that I ran out of business cards”.

And from the stage Pet Shop Boys summed it all up in the song “Opportunities (Let’s Make Lots of Money)”:
Oh, there’s a lot of opportunities
if you know when to take them
You know there’s a lot of opportunities
if there aren’t, you can make them