“Making Better Choices” at the 2018 Thinkers50 European Business Forum

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This year’s European Business Forum will take place on the 26th and 27th of September in Odense, Denmark. The theme is “Making Better Choices” with a special emphasis on new technology and robotics.

The European Business Forum is the premier event for business leaders in Europe. It brings together the continent’s top business people with the world’s leading management gurus in “the Davos of business thinking”. The forum is hosted by Thinkers50, the world’s leading network of business thinkers, and located in Odense, Denmark.

Readers of the Invest in Odense-newsletter are offered an exclusive discount for the European Business Forum. Until March 15 you can save 23,5 % on all tickets. After March 15 the discount will be 12,5 %. Just use the promotional code INV18 at checkout. Get your ticket at

“Making better choices” is the theme of this year’s forum. Business leaders face more choices than ever before – there are few limits to the ways a business can grow – any geographical market, any industrial sector, any business model – enabled by technology, partners, people and investment. In fact, in a world of infinite possibilities, the hardest part is often deciding what not to do – to make choices.

In the “fourth industrial revolution” it is the new generation of technologies – from digital networks and blockchain, to robotics and artificial intelligence, 3d printing and biotechnologies – that challenge business leaders to rethink what matters, how to embrace the new capabilities, and what creates sustained economic value. Yet another challenge – how the business exists within society, and the value it adds to people, local communities and social progress – might have just as much impact on a business’ future success. What is fair, what is good, what is progress, have become huge questions – particularly for business leaders.

At the previous forum, Europe’s business leaders said “Fast change has left business out of touch with people. Leaders are complacent, and innovation is wasted”. Collectively we asked ourselves how can European business rediscover its place in the world. There was a strong and overwhelming message from participants: “Business should be a force for positive progress.” This year we build on your agenda. “Making Better Choices” is about connecting these challenges and new opportunities – exploring how business leaders can most effectively apply these new technologies for more impact, for both people and profit.

Last year’s participants were more than impressed with the forum:

Excellent speakers and great venue, the ODEON is wonderful. The content discussed here will certainly form the way we roll out our activities in the year ahead”, said Joel McConnell, Marketing Manager, IE Business School, Spain, while Pilar Carrero, Vice President in Novo Nordisk called the forum “a unique opportunity to understand what’s going on”.

I’m really impressed with the program, the speakers, and how well everything is running. Everything is on time and well organized”, said Pilar.

The full list of speakers for this year’s forum can be viewed online at, but the list include:

  • Roger Martin, Canadian strategist, formerly Dean of Rotman, world’s #2 business thinker
  • Esben Østergaard, Founder and CTO of Universal Robots
  • Matt Brittin, President of Google EMEA, one of Europe’s top business leaders
  • Whitney Johnson, Harvard executive coach, author of Disrupt Yourself
  • Don Tapscott,  Author of Blockchain Revolution, world’s #2 business thinker
  • Johanna Mair, German social innovation expert from Berlin and Stanford
  • Alexander Osterwalder, Inventor, Business Model Canvas; Co-founder
  • Countess Alexandra, author of The Sincerity Edge
  • Jim Snabe, Chairman of AP Moller-Maersk, and Siemens AG

It’s really going to be a fantastic event, so join us”, says Peter Fisk, forum host and author of Game Changers.

Go to to learn more and don’t forget to use the promotional code INV18 when buying your ticket.